Capture every channel that already costs you money
Paid ads, Google, website, social, aggregators, SMS, and calls feed one booking path — so CPL is measured against booked work, not callbacks.
Service, repair, replacement, and installation bands for Roofing operators — plus how Onepath moves booked-job ROAS when leads stop leaking.
Roofing calculators use a higher blended value (~$2,800) reflecting inspection-to-repair/replace mix. Full replacements often run $8k–$25k — protect them with follow-up, not just speed.
Industry reference bands synthesized from 2025–2026 home-service research (service-call baselines, job-type cost guides, and U.S. permit medians). Ranges are planning inputs for leakage math — not Onepath price quotes or guarantees. Reviewed by the Onepath Operations Team.
Roofing carries the highest average job values in home services (commonly $8k–$25k for replacements; permit medians near ~$9.5k). Daily leakage still models inspection/repair blend for contact volume.
| Job type | Low | Typical | High | Band |
|---|---|---|---|---|
| Service / maintenance | $200 | $450 | $900 | $200 – $900 (typ. $450) |
| Repair | $500 | $1,200 | $2,500 | $500 – $2,500 (typ. $1,200) |
| Replacement | $8,000 | $12,000 | $25,000 | $8,000 – $25,000 (typ. $12,000) |
| Installation | $8,000 | $9,500 | $25,000 | $8,000 – $25,000 (typ. $9,500) |
Paid ads, Google, website, social, aggregators, SMS, and calls feed one booking path — so CPL is measured against booked work, not callbacks.
Daily leakage defaults blend toward service and repair (~ $2,800 ) because that is the volume most shops lose when the board is busy.
High-ticket Roofing decisions need day-3 / day-7 cadence. Phone-only AI and answering services rarely own that loop.
Evaluate AI receptionist vs Onepath and answering service vs Onepath, then model your numbers below.
Estimates only — discovery calibrates to your real close rates, ticket mix, and dispatch rules.
Experience-led context for operators in this trade.
Intent 3Solutions, domination playbook, and FAQs.
Intent 3ROAS, answering-service swap, and speed-to-lead tools.
Intent 2AI receptionist, answering service, and named-product evaluates.
Intent 1Learn guides that chain into Compare and Act.
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