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Intent 2 · Evaluate

Roofing Ticket Economics

Service, repair, replacement, and installation bands for Roofing operators — plus how Onepath moves booked-job ROAS when leads stop leaking.

Reviewed by Onepath Operations Team · Updated 2026-07-18

Why ticket mix matters

A missed repair and a missed replacement are different P&L events.

Roofing calculators use a higher blended value (~$2,800) reflecting inspection-to-repair/replace mix. Full replacements often run $8k–$25k — protect them with follow-up, not just speed.

Industry reference bands synthesized from 2025–2026 home-service research (service-call baselines, job-type cost guides, and U.S. permit medians). Ranges are planning inputs for leakage math — not Onepath price quotes or guarantees. Reviewed by the Onepath Operations Team.

Reference bands

Average Roofing tickets by job type

Roofing carries the highest average job values in home services (commonly $8k–$25k for replacements; permit medians near ~$9.5k). Daily leakage still models inspection/repair blend for contact volume.

Job type Low Typical High Band
Service / maintenance $200 $450 $900 $200 – $900 (typ. $450)
Repair $500 $1,200 $2,500 $500 – $2,500 (typ. $1,200)
Replacement $8,000 $12,000 $25,000 $8,000 – $25,000 (typ. $12,000)
Installation $8,000 $9,500 $25,000 $8,000 – $25,000 (typ. $9,500)
How Onepath moves ROAS

Booked-job economics, not vanity answer rates.

01

Capture every channel that already costs you money

Paid ads, Google, website, social, aggregators, SMS, and calls feed one booking path — so CPL is measured against booked work, not callbacks.

02

Protect service/repair volume with speed

Daily leakage defaults blend toward service and repair (~ $2,800 ) because that is the volume most shops lose when the board is busy.

03

Protect replacement and install with follow-up

High-ticket Roofing decisions need day-3 / day-7 cadence. Phone-only AI and answering services rarely own that loop.

Missed revenue engine

Model leakage across every channel — not just the phone.

Channels without instant coverage
Annual leakage$3,189,032~5,177 missed contacts / year · $12,266 / working day
Onepath capture estimate$2,710,677Assumes 85% of previously leaked, bookable demand is recovered with AI + human overflow.
Review this model on a discovery call

Estimates only — discovery calibrates to your real close rates, ticket mix, and dispatch rules.

Roofing economics

Bring your real mix of service, repair, and replace to discovery.