Capture every channel that already costs you money
Paid ads, Google, website, social, aggregators, SMS, and calls feed one booking path — so CPL is measured against booked work, not callbacks.
Service, repair, replacement, and installation bands for Plumbing operators — plus how Onepath moves booked-job ROAS when leads stop leaking.
Daily leakage uses a ~$380 repair/service blend. Water heater and repipe recoveries ($1.5k–$7k+) belong in ROAS and estimate-follow-up modeling.
Industry reference bands synthesized from 2025–2026 home-service research (service-call baselines, job-type cost guides, and U.S. permit medians). Ranges are planning inputs for leakage math — not Onepath price quotes or guarantees. Reviewed by the Onepath Operations Team.
Plumbing service-call baselines commonly land near ~$315 nationally with premium operators much higher; install/replace bands reflect water heater, fixture, and larger project ranges plus permit medians.
| Job type | Low | Typical | High | Band |
|---|---|---|---|---|
| Service / maintenance | $150 | $275 | $400 | $150 – $400 (typ. $275) |
| Repair | $200 | $380 | $600 | $200 – $600 (typ. $380) |
| Replacement | $1,500 | $3,500 | $7,000 | $1,500 – $7,000 (typ. $3,500) |
| Installation | $1,200 | $3,000 | $7,000 | $1,200 – $7,000 (typ. $3,000) |
Paid ads, Google, website, social, aggregators, SMS, and calls feed one booking path — so CPL is measured against booked work, not callbacks.
Daily leakage defaults blend toward service and repair (~ $380 ) because that is the volume most shops lose when the board is busy.
High-ticket Plumbing decisions need day-3 / day-7 cadence. Phone-only AI and answering services rarely own that loop.
Evaluate AI receptionist vs Onepath and answering service vs Onepath, then model your numbers below.
Estimates only — discovery calibrates to your real close rates, ticket mix, and dispatch rules.
Experience-led context for operators in this trade.
Intent 3Solutions, domination playbook, and FAQs.
Intent 3ROAS, answering-service swap, and speed-to-lead tools.
Intent 2AI receptionist, answering service, and named-product evaluates.
Intent 1Learn guides that chain into Compare and Act.
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